First things first: Is buying followers on Instagram a good idea? The short answer is no. As with many social media sites, the more time you spend on it and the more connections you make, the more difficult it becomes to climb that social media pyramid. Buying followers stinks; there’s no other way to put it. It’s sleazy and icky and sets a dangerous precedent that will only have negative impacts going forward. Unless you’re an established celebrity or brand with loyal followers of their own (and even then, there are far better alternatives than buying followers), there’s really no reason to buy them. The longer you spend on Instagram and the more connections you make, the harder it becomes to build your visibility or get new people following you. You can easily see why most users give up before they even begin. Thankfully, not everyone does (and this article won’t make anyone quit either). However, if you do decide to go for it – don’t be surprised if your account gets banned as a result. In this article, we cover everything from why buying followers is so frowned upon in general to why doing so can actually be beneficial to your brand in some cases
What’s the Deal with Buying Instagram Followers?
Buying followers on Instagram is no different than buying likes on Twitter, Pinterest, or Facebook – except that it’s even more frowned upon than buying likes, because the fact that it’s even an option is scandalous in and of itself. Buying followers is really a form of spamming. You buy followers because they aren’t genuinely following you back. That, plus the fact that you’re artificially building up your social proof, makes buying followers on Instagram a no-no. Buying followers also has a negative effect on your account’s image in the eyes of your genuine followers. If they see you buying followers, it gives the impression that you don’t believe in your own social proof – which defeats the purpose entirely.
Why is It Beneficial to Earn Instagram Likes & Comments?
Building an authentic, engaged community around your brand is the best way to grow your business. When you buy Instagram followers for your Instagram account, you’re essentially paying for connections. You’re paying for them to “like” your posts and to leave comments on your photos. Unfortunately, the followers you buy aren’t interested in doing this for free. You are paying for their engagement and they won’t be happy if you try to have them comment on your posts. Buying followers is really a bad idea because it doesn’t build any genuine connections with your followers – you just pay a third party to do the work for you.
Instances Where Buying Instagram Followers Is a Good Idea
Instances where buying Instagram followers might be a good idea include when you’re new to the platform and need more visibility or when you’re trying to boost your engagement numbers. Buying followers isn’t going to improve your engagement with your current followers. All it will do is dilute the influence your real followers have on your account. If you have a new business and you’re trying to build momentum, buying followers might be a good option, because you don’t have any real social proof yet – you only have the Instagram accounts of your followers.
The Long Game for Getting New Followers and Visibility
One of the best ways to build your Instagram presence is to use your account as a news outlet and distribute content to your followers. Create informative and educational posts, and your followers will be grateful for all the great content they receive while using your account. Build a relationship with your followers by providing them with engaging content and they will be more likely to follow you and engage with your posts. Another great way to grow your Instagram following is to post quality images with captivating captions, and then engage with your followers on their posts. Engagement works two ways, so be sure to return the favor on the posts from people who follow you.
Buying followers is bad for your brand and for your account’s image. It’s sleazy and icky and sets a dangerous precedent that will only have negative impacts going forward. It’s not going to boost your visibility; it’s just going to end up hurting your visibility in the long run. There are better ways to build a following than to buy them. While buying Instagram followers isn’t ideal, it’s important to keep in mind that buying followers is only a bad idea if you do it all at once. You should only buy followers if you’re trying to boost your Instagram presence in a sustainable way.